Mastering Google Keyword Planner: A Step-by-Step Guide

Google Keyword Planner is one of the most popular tools that help you to find the best keywords. Google uses this tool to check the most searched terms. It shows you the popularity of keywords and provides insights about them. If you have a website or blog, then this tool can be used to find potential keywords for your content. So let’s look at how to use Google Keyword Planner.

Accessing Google Keyword Planner

To start utilizing Google Keyword Planner, you’ll need a Google Ads account. If you don’t have one, you can easily create one. Once you’re logged in, access the Keyword Planner tool through the Tools & Settings menu.

How to Use Google Keyword Planner

Sign In To Keyword Planner

Signing into the tool is pretty simple. All you have to do is enter your Google account email address and password. You’ll then see a list of all of the keywords you’ve searched over the past 90 days.

Select Your Goals

Next, you’ll want to select the keywords you want to target. You can choose either broad or more specific keywords. If you’re setting up a website about sports, you’ll want to select the broader keywords “sports” and “sports equipment”. If you’re setting up a site about health, you’ll want to select “health” and “exercise”.

Set Up A Plan

Once you’ve selected your keywords, you’ll be able to set up a plan. This will include the number of times you want to bid on each keyword, the budget you want to spend per month, and a few other settings.

Start Bidding

Now that you’ve set up your plan, you can start bidding. Bidding is basically where you put a price tag on your ads. You’ll be able to see how much your competitors are bidding, and you can also compare yourself to your competitors and see how you’re performing against your own expectations.

Monitor Results

You’ll want to keep an eye on how your bids are performing, so you can adjust your strategy accordingly. You’ll be able to see if your bids are working or if you need to lower or raise your prices. If you’re interested in using Keyword Planner to build a new website, I highly recommend signing up for my free course.

Discover new keywords

Google Keyword Planner allows you to discover new keywords for your product or service. It helps you identify profitable keywords that have low competition and that aren’t too broad.

  1. To use the keyword planner, choose a product or service for which you want to find new keywords. Go to Search for your chosen product or service. The search results will give you a list of related searches.
  2. Click on the result that gives you the most relevant search results. For example, if you’re looking for “best software”, you would click on “web”. Enter keywords in the keyword tool and set your budget.
  3. A report will be generated with all the keywords that match your search criteria. Review the report and make sure that your keywords are relevant.

Get Search Volume and Forecasts

After selecting potential keywords, you can get more insights by clicking on “Get search volume and forecasts.” This feature provides data on search volume trends, competition, and cost-per-click estimates. It’s valuable for understanding the potential impact of your chosen keywords.

Checking Trends

Keep an eye on keyword trends using the historical data available in Google Keyword Planner. This information helps you identify seasonal trends and adjust your content strategy accordingly.

Competitor Analysis

Enter your competitor’s website URL in the “Discover new keywords” section to see which keywords they are targeting. This can provide insights into their SEO strategy and help you identify gaps in your own approach.


Mastering Google Keyword Planner is pivotal for effective digital marketing. By understanding keyword research, utilizing the tool effectively, and continuously adapting your strategy, you can achieve higher search engine rankings, increased website traffic, and improved business outcomes.

Frequently Asked Questions

Can I use Google Keyword Planner for SEO?

Yes, you can use Google Keyword Planner for SEO. It is one of the best tools for doing keyword research. It is used to find the most profitable keywords and to rank higher in the SERPs. This is done through the SEO keyword analysis. You can also find out how effective a specific term is in different countries. You can find out how many times a particular word has been searched for in the last 30 days and over the past year.

Is Google Keyword Planner free or paid?

You don’t have to pay anything for using Google Keyword Planner. All you need is a Google account. But, there are limits on its use. You can only download 10 keywords at a time. Google Keyword Planner has a limited number of searches per day. So, you will need to keep checking back often to make sure that you don’t exceed the limit.

How do I use Google Keyword Planner on my phone?

To use Google Keyword Planner on your phone. First, open a web browser then go to “ and sign in or create an account. Then access “Keyword Planner” from the “Tools & Settings” menu. Choose a tool enter your keywords and refine settings.